Seven Sundays Campaign

Embarking on a semester-long collaboration with the talented team comprising Clara Noetzel, Josie Haug, Rachel Hencke, and Rachel Erb was a highlight of my academic journey. Our collective focus was directed toward a comprehensive exploration of the "better for you" cereal market, with Seven Sundays as our canvas.
Engaging in both qualitative and quantitative research, we delved into the intricacies of consumer preferences and market dynamics to sculpt a nuanced creative brief and a compelling campaign idea for Seven Sundays. We honed our skills in strategic thinking and campaign development.
Before the CEO of Seven Sundays, we had the privilege of articulating our strategic insights and creative vision, translating our collective passion into a tangible and impactful proposal.
As we presented our findings, the knowledge and skills cultivated throughout the semester converged into a meaningful and practical contribution to the world of "better for you" cereals.
In retrospect, this project not only fortified our academic foundation but also provided a platform for the practical application of our skills, fostering a sense of accomplishment and readiness for future work in the advertising industry.